DWG Top 10 Business Planning Essentials 
While preparing your business concept materials for a right  investor pitch , executive summary, and business plan  make sure them answer the most critical questions required for a successful project funding and implementation. 
 
 
Below are the  major points we've carefully outlined as crucial to give a hard answer to:
 
 
  • What’s the main business purpose? First of all, you need to explain what business problem you solve. If you aren’t solving a problem that people are willing to pay, then you probably won’t see much demand for your product or service. The more acute the problem, the more steady demand and the attractive market. 
 
  • What is your corporate solution, and what makes it special? Secondly, you need to explain how your product or service is going to meet the need created by the problem. This is where you describe your offering. Try not to get into excessive detail – focus on showing how your business will be viewed from your customer’s point of view.
 
  • What are the key marketing segments and total potential of the emerging market? This part is where you describe your market potential: how many people in your target marketing groups are willing to spend money to make their problem solved, and how much they’re willing to spend. This is the “total addressable market” that you and your competitors are collectively targeting.
 
  • What is your corporate business model? This is what many people call the “revenue model” or “how you are making money.” For most businesses, this is fairly obvious: you will sell your product or service for some advertised price. Other markets – particularly those that involve licensing, subscriptions, bundling, and other strategies – can be more complex. If you’re a startup, it’s best to start simple and make refinements moving forward.
 
  • Who is the targeted audience, and what's you sales process criteria? You need to identify your target customers and demonstrate an understanding of their buying habits and how you plan to buy from you instead of from somebody else. In other words, this is your sales growth and marketing strategy.
 
  • Why You or your team is the best to do this job? Most investors say that the startup team is more important than the idea itself, because a good team can fix an ordinary idea, but an ordinary team is likely to fail even if they are pursuing a great idea. Therefore, you need to convince the investor that your team has what it takes to turn their money into a successful business.
 
  • Who are your major competitors, and what makes you better? No matter what you may think, you do have competitors. You need to think about all of the different ways in which consumers are currently dealing with the problem that you solve. Some will be direct competitors, some indirect, and some will be substitute products, you need to describe what makes your service superior, and how you intend to stay one step ahead of the competition (let's say, in the form of patents or other sources of competitive advantage).
 
  • What are your previous major accomplishments, and what will you do next? Investors want to know that you have a track record of achievement – that you’ve been busy building your business over the past instead of just dreaming about your idea. They also want to know that you have an aggressive but achievable set of planned milestones for turning your idea into reality – in other words, they want to know you’ve thought things through.
 
  • What are the basic economic data? Investors often tend to think in terms of figures, so show them the key metrics for your planned business, and let them know how your business will compare to industry norms. Some examples include per-unit profitability, revenue per employee, expense per employee, revenue per customer, cumulative units to break-even, and so forth.
 
  • How much money do you need, and how are you going to spend them? Finally, you need to show the investors that you have a concrete plan for executing on your business plan – that you know what resources you’ll need at what time in the future, and that you understand how cash flow works. Ideally, you want to show them that you can achieve profitability soon after receiving your investment.
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