DWG Digital & Social Media Marketing
Internet Marketing & Advertising Tools
Search engine marketing (SEM) - website visibility in search engine results pages (SERPs)
Search engine optimization (SEO) - search analytics, industry-specific search, image search
Content marketing - promotional videos, white papers, e-books, infographics, case studies and guides
Email marketing - direct emails, announcement of a special offer, promotional messages, newsletters
Referral marketing - promoting products or services to new customers through referrals
Contextual on line advertising - targeted in-text, in-image media advertisements
DWG Marketing Facility creates various combinations of traditional and digital marketing channels to promote and market products and services for our customers and their businesses. We develop unique marketing models for integrating social networking tools within each particular marketing strategy. Thus we can effectively coordinate the existing budget for all marketing efforts by properly defined organizational structures to manage the social network activity in the market, select the target for promotion of products and performance measures.
Our expert group is deeply focused on segmentation within our digital marketing strategy, in order to target specific markets in both business to business and business to consumer sectors. This becomes an important concept in digital targeting as it makes possible to reach top influencers for your success during paid advertising, such as Facebook Advertising or Google Adwords campaigns we arrange for you, or through sophisticated sCRM (social customer relationship management) software, such as Microsoft Dynamics, Sage CRM and Salesforce CRM.